Cameron Penny


Cameron has spent over a decade working for a wide range of financial institutions advising them on their communications strategies including public relations, government affairs and stakeholder management. He has worked in-house for the Bank of England and the Financial Services Compensation Scheme (FSCS) in addition to leading client rosters at two of the largest independent communications firms in London.

His client experience has included; AXA, Bank of America,, CYBG, Flood Re and UBS amongst others including some of the leading trade bodies in the financial services industry; AFME, BIBA and TheCityUK. He has also provided senior counsel to the past Chair and CEO of the FCA and latterly worked for the Bank of England where he managed communications for the programme team working on renewing the UK’s payment infrastructure.

Some of his notable successes include the preparation and launch of Flood Re, the statutory reinsurer for domestic flood risk. Cameron’s work on the integrated communications programme with the CEO and Chair led to a then-unknown brand attracting over 125,000 policies in the first year of operations. He also led a thought leadership-focused campaign on motor insurance fraud for AXA UK which saw the Government make statutory changes to reduce fraudulent claims for whiplash injuries and lower the cost of car insurance for all motorists. At the FSCS, Cameron helped the organisation better communicate its mission to the public and provided an important horizon-scanning function which enabled the guarantee scheme to get ahead of the curve on issues including the sale of funeral plans.

His work for the RTGS Renewal Programme Team at the Bank of England included the closure of stage one of this large-scale infrastructure programme and the start of stage two including the launch communications for a £150m public tender. In this role he worked with the Executive Director for Banking, Payments and Innovation and advised on the programme’s communications strategy.