Account Director - London

Comms skills

• Focuses on adding value through evaluation of activities
• Aims for best practice to meet client contract terms
• Regularly measures client satisfaction and takes action
• Provide first stage crisis management -identifies when to seek senior help
• Owns day to day client management – planning and execution of plan with on message themes to follow
• Client daily point of contact for planning future activities
• Advanced presentation skills
• Understands principles of business development
• Expert in industry sector
• Positions Peregrine as strategic partner 
• Proactively builds relationships with key opinion leaders
• Create website content
• Support when requited on media and/or messaging training
• Provides support on script writing and film project management as required.

Digital skills

• Incorporate digital strategy in client planners
• Confidently sell in digital services
• Have a solid understanding of SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
• Complete campaign reporting
• Understand how Hubspot works
• Know who you can target on Linked In campaigns

Administrative/agency operations

• Ensure business objectives are met by managing team
• Ensure client accounts remain profitable
• Ambassador for company at internal and external events
• Welcomes accountability
• Record hours and expenses, promptly, accurately
• Time management on multiple accounts, using Monday.com

Client services

• The account lynchpin between NY/UK/Design/Digital
• Seen as the trusted advisor to client
• Provide client coaching in advance of media interviews
• In-depth knowledge of economic issues
• Manage client satisfaction – review and action
• In-depth understanding of client’s business and market
• Anticipates potential problems – finds solutions and communicates to client
• Prepare ahead of meetings

Account management and strategic thinking

• Responsible and accountable for financial aspects on accounts – compile billability stats for senior team to review
• Think creatively – generates profitability
• Identifies client objectives
• Provide high level counsel to client

Business development

• Spearhead new business efforts with support from Associate Director/Director
• Develop and deliver powerful presentations
• Convert new business into revenue
• Instil strong new business ethic in team

People management

• Understands fundamentals of leadership and motivations and applies to team
• Conduct reviews – develop and retain staff
• Mentors line reports – provide guidance on content and client management
• Conduct resource and capacity planning
• Conduct interviews