The Digital Arms Race in Asset Management
Peregrine’s Best Practice Report is a qualitative, deep-dive follow up to 2018’s Connected Content Report. This year’s report looks at how effectively 100 European asset managers were marketing themselves across their integrated channels. We spotlight some of the hidden behaviours and practices that underpin the performances of asset management’s most effective communicators.
Last year’s report showed that asset managers were suffering a significant decline in organic search for their brands, with the average firm experiencing a 31% decrease in Google search traffic. Clearly, it is critical for managers to maintain ground with the industry and their peers, which is why Peregrine has focused attention on those best practices which separate the best from the rest in our latest report.