Account Director - NY

Comms skills

  • Focuses on adding value through evaluation of activities
  • Aims for best practice to meet client contract terms
  • Regularly measures client satisfaction and takes action
  • Provide first stage crisis management -identifies when to seek senior help
  • Owns day to day client management – planning and execution of plan with on message themes to follow
  • Client daily point of contact for planning future activities
  • Advanced presentation skills
  • Understands principles of business development
  • Expert in industry sector
  • Positions Peregrine as strategic partner 
  • Proactively builds relationships with key opinion leaders
  • Create website content
  • Support when requited on media and/or messaging training
  • Provides support on script writing and film project management as required.

Digital skills

  • Incorporate digital strategy in client planners
  • Confidently sell in digital services
  • Have a solid understanding of SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
  • Complete campaign reporting
  • Understand how Hubspot works
  • Know who you can target on Linked In campaigns

Administrative/agency operations

  • Ensure business objectives are met by managing team
  • Ensure client accounts remain profitable
  • Ambassador for company at internal and external events
  • Welcomes accountability
  • Don’t go over budget or record excessive hours to a client, without permission from your boss
  • Record hours and expenses, promptly, accurately
  • Time management on multiple accounts, using Monday.com

Client services:

  • The account lynchpin between NY/UK/Design/Digital
  • Seen as the trusted advisor to client
  • Provide client coaching in advance of media interviews
  • in-depth knowledge of economic issues
  • Manage client satisfaction – review and action
  • in-depth understanding of client’s business and market
  • Anticipates potential problems – finds solutions and communicates to client
  • Prepare ahead of meetings

Account management and strategic thinking

  • Responsible and accountable for financial aspects on accounts – compile billability stats for senior team to review
  • Think creatively – generates profitability
  • Identifies client objectives
  • Provide high level counsel to client

Business development

  • Spearhead new business efforts with support from Associate Director/Director
  • Develop and deliver powerful presentations
  • Convert new business into revenue
  • Instil strong new business ethic in team

People management

  • Understands fundamentals of leadership and motivations and applies to team
  • Conduct reviews – develop and retain staff
  • Mentors line reports – provide guidance on content and client management
  • Conduct resource and capacity planning
  • Conduct interviews

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