Senior Digital Marketing Executive - NY
KEY AREAS OF THE ROLE
Work alongside the design and communications teams to deliver integrated campaigns for clients.
Assist in creating social media strategies to support clients’ key messages and showcase creativity.
Assist in managing and maintaining the organisation’s website(s).
Social media implementation – including content creation, outreach, engagement, scheduling, advertising, and reporting– in order to grow the clients’ social media presence across all relevant platforms and reach target demographics.
Advise on and implement digital advertising strategies (on social media platforms and search engines) to increase engagement amongst key audiences.
Advise on and implement email marketing campaigns.
Reporting for clients to demonstrate ROI against benchmarks.
Attending pitches for new business to sell-in digital services.
Help develop Peregrine’s own digital presence in order to drive business authority
Strong communication and presentation skills.
Ability to work under pressure, flexibility to execute short-term initiatives whilst maintaining a longer-term strategy.
Designing visuals to accompany social media posts.
At least 2-years’ experience of implementing and managing digital campaigns.
Editing and writing skills: You need to devise and edit content for various digital platforms.
Experience of using marketing software tools (EG. Email Service Providers, Content Management Systems, Customer Relationship Management Systems, Google Analytics).
Experience running email marketing campaigns.
Knowledge of how Search Engine Optimisation works.
Basic design knowledge (Canva/Photoshop/Illustrator) for social media banner design.
Awareness and day to day monitoring of trends and technology developments in the digital marketing industry, reporting back to the wider Peregrine team and adopting new techniques where appropriate.
Creative individual who thrives within a team environment and employs an enthusiastic working style.