Do asset managers have an integrated approach to marketing?
This report examines how well the asset management industry performs across the spectrum of integrated marketing communications activities. The key message from this study is that while the majority of asset management firms are now integrating digital into their marketing communications, few are truly leveraging engaging content and leveraging across all their channels.
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Our latest study analyses digital presence and provides insight into the types of content marketing currently used by 100 asset managers.
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