Peregrine worked with Avignon Capital, a European property investment firm, to target UK and Germany with increased brand presence.

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Objectives

To raise Avignon Capital’s profile in the key markets of the UK and Germany, positioning the firm as a specialist in innovative European real estate investment.

To achieve this through a combination of targeted media relations within property trade and financial press as well as relevant award submissions and a tailored social media strategy.

Key Activities

Peregrine introduced Avignon Capital to multiple journalists in key publications across the UK and Germany.

Peregrine secured a variety of media opportunities for Avignon Capital, including expert commentary opportunities, company profile pieces, Q&As and contributed articles in addition to preparing and distributing press releases in English and German.

Peregrine identified and created submissions for relevant awards in the real estate and asset management space on behalf of Avignon Capital.

Created a detailed social media strategy for Avignon Capital in order to support the firm’s digital presence and enhance Avignon’s online personality.

Presented a digital analytics report on a monthly basis in order to help measure the success of all media activity.

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Results

Over a 4-month period, Peregrine secured 72 pieces of media coverage for Avignon Capital, across a range of 25+ publications.

Following Peregrine’s submission, Avignon Capital were nominated for 3 awards at the Property Investor Europe Awards 2016, winning the award for Best Office Deal 2016 at the ceremony in London.

During the 4-month period, Avignon Capital’s website received a company record number of daily website visits, with increased traffic from both the UK and Germany correlated to media coverage generated by Peregrine.