Dexion Capital (now Fidante Capital) engaged Peregrine to raise awareness of its advisory capacity via a targeted media campaign and award submissions.
Objectives
Building interest in and understanding of listed single manager hedge fund vehicles and differentiating Dexion funds from other listed fund vehicles.
Key targets include pension funds, wealth managers and IFAs, via relevant media channels and directly to investment trust analysts.
Strategy
- Extensive media / analyst campaign to support the London Stock Exchange launches of the funds
- Media interviews with chairman
- Contributed articles
- Leverage analyst reports
- Leverage all investor reports
- Company/ chairman profiles
- Proactive/ structured expert commentary
- Awards
- Media monitoring
Results
- Successfully launching the funds
- Successfully managing the share price due to positive market perceptions
- Entirely positive analyst research
- Positive measured investor perceptions
