Dome Equities, the private equity real estate investment firm, required a full rebrand, including the creation and development of messaging, a new logo and a new website.
Peregrine worked with the principals to determine the most appropriate messaging that would resonate with the target audience and then used this information to design a new logo and brand guidelines.
Objectives
Create a new brand image. This included creating and developing brand messages, logos, the website, marketing collateral, creative copy, and social media platforms.
Key Activities
Peregrine worked with the Dome team to create a new set of corporate messages.
The results from this process were utilised to develop a Dome brand which was then formalised in a brand identity document.
Peregrine designed and developed a new website that included a secure login area for investor materials and illustrations for the team.
In addition, the pitchbooks were redesigned to include graphics and office signage was produced to reflect the new brand
Results
The re-brand has been well-received by current and prospective investors and the website has acted as a useful marketing tool.