Dome Equities – Branding & visual identity

Dome Equities, the private equity real estate investment firm, required a full rebrand, including the creation and development of messaging, a new logo and a new website.

Peregrine worked with the principals to determine the most appropriate messaging that would resonate with the target audience and then used this information to design a new logo and brand guidelines.

Dome Equities


Create a new brand image. This included creating and developing brand messages, logos, the website, marketing collateral, creative copy, and social media platforms.

Key Activities

Peregrine worked with the Dome team to create a new set of corporate messages.

The results from this process were utilised to develop a Dome brand which was then formalised in a brand identity document.

Peregrine designed and developed a new website that included a secure login area for investor materials and illustrations for the team.

In addition, the pitchbooks were redesigned to include graphics and office signage was produced to reflect the new brand


The re-brand has been well-received by current and prospective investors and the website has acted as a useful marketing tool.


“We have been working with the Peregrine team since early 2014 and have made significant progress in terms of brand identification and development in this time. Their asset management expertise combined with creative thinking have helped us to refine our firm’s messaging to investors via multiple channels. Through these activities, Peregrine have very ably helped us raise our brand image and presence in Europe. The support of the team has been a major asset to EI Sturdza over the past two years!”

Adam Turberville
Head of Marketing & Client Relations
EI Sturdza