EI Sturdza commissioned Peregrine to plan and execute a search engine optimisation programme to support wider marketing efforts. The process includes submission to major search engines of relevant descriptions and keywords to target Sturdza’s intended audiences.
Objective
To ensure that the website is search engine optimised (SEO) in order to improve the site’s position in search listings.
Key Activities
Relevant and useful content was created, for use on both the website and other digital channels, focusing on words and phrases most commonly searched for by the targeted audience.
The website was optimised to maximise SEO and written in semantic and clean HTML.
Peregrine improved and created heading tags, descriptions for links, fall-back text and accurate descriptions for images. A list of pre-identified key words in the metadata of the website have been included.
Following the initial optimisation, Peregrine have consistently added new and relevant content.
Results
Following Peregrine’s marketing communications services, total AUM has increased from $1.8bn to $2.8bn.
The website has had 36,314 sessions this year, demonstrating a 225% year-on-year (YoY) increase.
There have been 22,132 new users this year, making up 61% of all visitors, showing the effectiveness of SEO in driving people to the website.
A 270% increase in YoY users.
A 579% increase in organic search sessions after the first three months.
The SEO succeeded in achieving a higher listing for the website on Google and other search engines.
