Peregrine created a web presence for EI Sturdza as part of wider marketing activities. Peregrine’s in-house design and development team ensure that the website actively reflected the brand and communicated key messages across all platforms and devices, utilising our expertise in the asset management and financial services sectors.
Objectives
Create a new website design as part of the firm’s rebrand project, with objectives including the following:
- Increase Unique Visitor Traffic
- Attract Repeat Visitors
- Boost Organic Traffic
- Reduce Bounce Rate
- Create responsive design
- Clear and usable UX / UI
Key Activities
Undertook persona research to develop user experience pathways.
Low fidelity wireframes to explore direction.
High fidelity mock-ups for client sign off.
Intricately crafted a responsive site to suit multiple screen sizes and mediums.
Developed tailored CMS to suit client’s needs.
Designed an experience to mirror brand philosophy from top to tail.
Engaged in a thorough feedback cycle to deliver and exceed expectations.
Results
The site received 36,314 sessions over one year, which constituted a 225% year-on-year (YoY) increase.
There were 22,132 new users, making up 61% of all visitors.
Overall, there was a 270% increase in YoY users.
579% increase in organic search sessions after the first three months.
Following Peregrine’s marketing communications and design services, total AUM increased from $1.8bn to $2.8bn.
