Elm Partners the boutique investment management firm, engaged Peregrine to to produce a thought-leading motion graphics animation as part of Elm Partners’ Investment Series.
Peregrine’s in-house team ensured that the content delivered the company’s values and adopted the right tone of voice for the audience.
Elm Partners
Objectives
Peregrine Communications were commissioned by Elm Partners to produce a thought-leading motion graphics animation as part of Elm Partners’ Investment Series.
The animation was to highlight the importance of equities to any investment portfolio and also focus on managing risk.
Key Activities
Peregrine worked with Elm Partners’ founder on messaging and scripting his new talk on the subject of stock market risk.
Once the messaging was shaped into a script to appeal to Elm Partners’ audience, our in-house design team created illustrations and a storyboard to support and complement the message.
We maintained the style of the drawings used in Victor’s previous TEDx talk animation as well as adding brand elements in line with Elm Partners brand guidelines.
The hand-drawn illustrations underwent a complex process to be turned into animations and to create motion in each individual scene.
Elm also provided some green screen footage of Victor which we incorporated into the animation, along with audio and sound FX. The final animation was supplied in HD resolution.
Results
The animation highlighted Elm Partners’ approach to risk management and promoted its range of products.
Within the first week of the video being posted on Elm Partners’ website and social media accounts, it received over 150 views on LinkedIn and over 850 views on Youtube.
Feedback has been very positive from Elm Partners, their clients and prospects, whilst the level of engagement and interest in Elm Partners has greatly increased in comparison to their previous video posts.
