Baker Gladstone & York

BG&Y is a long-established IFA in London with a dedicated client base. When they approached us their brand had fallen behind the standard of the market. They wanted to appeal to a wider audience and connect with them emotionally.

In our Discovery & Messaging sessions we identified the & (ampersand) as a key component of the relationship between IFAs and their clients. We decided that this would be the element to anchor the brand. Its versatility was employed across the website, brochures, investor portal app and all marketing collateral.