Firebreak Capital, a private debt hedge fund, required a brand strategy in the run-up to launch. Peregrine worked with the principals at Firebreak to define the brand story and then used the messaging for the website, corporate presentation and website.
A media campaign was also implemented around the launch itself which led to widespread coverage and interest.
Objectives
To formulate an effective marketing and communications program addressing how the firm is truly differentiated from its competitor landscape, while also educating investors on its approach to managing their money; a prerequisite for many investors today.
To create the optimal platform to launch to market, with a positive and attractive brand proposition showcasing the firm’s compelling investment approach and edge.
Key Activities
Created a distinct identity for the firm by defining the firm’s unique DNA, investment edge and key messages.
Established strong branding guidelines and visual identity.
Created marketing collateral that incorporated the key messages and new visual identity established by Peregrine.
Designed and built the full website, including office and team photography.
A comprehensive firm/fund launch campaign, including a full-service press office, interviews with key media, launch events, email and social media campaigns, and thought-leadership pieces placed in target publications.
Results
A strong and effective set of differentiated corporate messages for the firm, as well as product messaging for the fund.
The design of a visual identity for use across all existing marketing collateral and the creation of an optimal marketing communications platform.
Successful launch campaign, creating a strong, positive momentum for the firm among investors and in the media – resulting in a multitude of reverse enquiries.
On launch day, the principles were 4th and 5th on Bloomberg Terminal’s MVP list, right behind Donald Trump the day he announced his bid for the 2016 presidential race.
