Gatemore – Rebrand & Website

The pension fund consultancy, Gatemore, previously worked with Peregrine to improve its marketing materials. Gatemore needed a brand refresh and Peregrine set out to create an impactful, memorable rebrand that better emphasised their core messages through a new identity and website.

Gatemore

Objectives

  • Rebrand – Logo and Brand Identity
  • Stationery design
  • Branding guidelines
  • Website user experience
  • Website design
  • Website build
  • Team photography
  • Image library

Strategy

Peregrine worked closely with the Gatemore team to firstly develop a strong and meaningful new logo. The shape of the ‘G’ was created through precise geometric proportions to form the refined, minimal brand mark. The logo construction references the opening of a gate through the intersecting lines and the crossbar on a pivoted angle. The identity was also accompanied by rich colours that reflect a sense of calm and expertise, primarily through the use of a deep blue and a rich red highlight.

Both visually striking and contemporary, the website was designed to improve upon the client experience and allow visitors to navigate to relevant content easily. It retains a clean and corporate aesthetic which emphasises Gatemore’s thought leadership, news, and social media to better promote their understanding of the pension fund sector. The photographic imagery is a core element of the brand’s communications and features heavily on the site as it conveys the correct visual impact for the accompanying messages.

Result

Gatemore’s new brand continues to be rolled out across marketing materials, award submissions, and signage.

The website positively showcases their philosophy, services, and professional team in a more efficient and interactive manner. It has also had a significant increase in site traffic coupled with Peregrine’s media relations work.