International Asset Manager – Media relations

Peregrine’s specialists are experts at working with the media to ensure our clients’ objectives, positioning and USPs are communicated to their target audiences. Using our specialist knowledge of the asset management, hedge fund, and financial services sectors, we develop story angles based around themes that appeal to the relevant media, and ensure a targeted approach that delivers the best results for our clients. We have the expertise and resources to act as an outsourced press office, ensuring that our client’s key objectives are realised. In the past year alone, Peregrine has managed media relations campaigns across more than 50 countries in 5 continents.

International Asset Manager

Objectives

Establish the International Asset Manager’s brand in Europe and Asia.

Provide media coverage for the launch of six new SICAV sub-funds.

Provide on-going media opportunities for the executive team, the fund portfolio managers and the investment strategists. Support road shows, plan and host media events in Europe, act as a press office for the brand.

Strategy

Introduced the brand and business growth story by arranging introductory meetings for senior marketing and business development executives during their visits to Europe and Asia.

Strategized and implemented fund launch campaigns across Europe, including embargoed interviews with top tier financial media outlets followed by distribution of press releases in each territory.

Continuously created high-impact opportunities for key portfolio management teams through selective placement of opinion pieces, interviews with portfolio managers, strategic expert commentary, and media events.

Organised road shows and media meetings for the chief investment strategists in the UK.

Results

With Peregrine, the manager went from having little to no media coverage, to achieving more than 300 pieces over a one-year period, spread throughout a selection of 13 target countries.

Attained multiple media stories dedicated exclusively to the manager’s business growth in Europe, following journalist meetings with the relevant spokespeople.

Prominent coverage achieved in the most influential financial media across Europe following introductions of portfolio managers to journalists.

Portfolio managers positioned as ‘go to’ experts on particular themes e.g. EM, China, European bonds, high yield bonds etc.

Testimonial
Testimonial

“Two months into the relationship, and I wanted to drop you a line and thank you immensely for the work you’ve done. You have exceeded our expectations the round-the-clock support and responsiveness; the enthusiasm, knowledge, and passion you bring to each opportunity; and your industry expertise and top-notch reporter relationships can only be matched by the sheer volume and quality of the coverage you have generated. We are thrilled with the results thus far – and look forward to continuing to build on the presence you’ve helped establish in Europe. Thank you for your commitment, your partnership, and for hitting the ground running. But don’t just take my word for it, look to those whose opinion really matters!”

International Asset Manager