--- title: Mirae Asset Global Investments - Advertising Creative description: To launch the highly established Asian-based Mirae Asset Global Investments into the global (ex. US) market across both print and digital. image: https://www.peregrinecommunications.com/hubfs/site/img/case-studies/mirae-asset-global-investments/messaging-mirae-campaign-1024x576.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/case-studies) # Mirae Asset Global Investments - Advertising Creative ### Similar Content - [ Avignon Capital – IMC Case Study ](https://www.peregrinecommunications.com/case-studies/avignon-capital) - [ Mercury Capital Advisors Social Media Case Study ](https://www.peregrinecommunications.com/case-studies/mercury-capital-advisors-social-media-case-study) - [ JK Investment Management Website ](https://www.peregrinecommunications.com/case-studies/jk-investment-management-website) - [ Mortgage Gym - Media Relations ](https://www.peregrinecommunications.com/case-studies/mortgagegym-media-relations) - [ RAM Active Investments - Media Relations ](https://www.peregrinecommunications.com/case-studies/ram-case-study) ![Mirae Asset Global Investments - Advertising creative](https://www.peregrinecommunications.com/hubfs/site/img/case-studies/mirae-asset-global-investments/messaging-mirae-campaign-1024x576.jpg) Mirae Asset Management, the largest Asia-based investor in emerging market equities, looked to build its brand in the UK and Europe and raise assets for its core SICAV range. Peregrine were engaged to develop a media strategy to ensure strong corporate and product messaging and this included the design of market-specific websites and an advertising campaign around the ‘We Live Our Investments’ theme. ## Mirae Asset ![Mirae Asset Global Investments Homepage](https://www.peregrinecommunications.com/hubfs/site/img/case-studies/mirae-asset-global-investments/Mirae-website-Home-page.jpg) ![Mirae Asset Global Investments Economist ad](https://www.peregrinecommunications.com/hubfs/site/img/case-studies/mirae-asset-global-investments/economist-ad-mirae-1024x576.jpg) ![Mirae Asset Global Investments digital ad](https://www.peregrinecommunications.com/hubfs/site/img/case-studies/mirae-asset-global-investments/digital-ad-mockup.jpg) ## Objectives To launch the highly established Asian-based Mirae Asset Global Investments into the global (ex. US) market across both print and digital. To gain exposure to both the trade and consumer audience. To ensure that the ‘cut through’ necessary to expose the brand to this very busy and competitive market is achieved, within the given time period and budget. To generate a solid amount of traffic to the website. ## Strategy Targeted a considered selection of titles that offered a global reach to the correct audience. Used strategic online positions to get as much value as possible and to generate the highest amount of traffic to Mirae’s website. Partnered-up with specific publishers that offered both a good print and digital offering, to ensure the target audience across a range of mediums is reached. To get the desired cut through, Peregrine placed frequent ads within the selected titles to achieve the level of the exposure required. ## Results The desired exposure to the targeted audience was achieved. This was reflected through fantastic feedback from the Economist survey that Peregrine ran, showing new audience interest and engagement. Generated a consistent uplift in website traffic week-on-week, as a result of the campaign. Mirae Asset’s core SICAV range total AUM grew from $150mnto $1.75bn in 14 months. Mirae Asset has become a recognised brand and a leading voice in the emerging market equities space in the UK and Europe. - - - - - [mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/case-studies/mirae-asset-global-investments-advertising-creative&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/case-studies/mirae-asset-global-investments-advertising-creative&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/case-studies/mirae-asset-global-investments-advertising-creative&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/case-studies/mirae-asset-global-investments-advertising-creative&utm_medium=social&utm_source=email) ![Testimonial](https://www.peregrinecommunications.com/hubfs/Peregrine_July_2016/Images/Testimonial.svg) ##### Testimonial “The relationship we have with Peregrine has been crucial in formulating and delivering a thorough marketing and PR plan which truly reflects our characteristics and strengths as a firm. They are extremely thoughtful and diligent, taking time to really get to know the essence of Mirae Asset and what makes us tick – this sets them apart from their peer group and allows us to consider them a partner, tied to the overall future success of our business. Additionally, their high standing within their field has enabled us, as an overseas-based asset manager, to have access to the highest levels of the media world, enabling us to build our presence in the European marketplace quickly and professionally.” ###### Ashley Dale Chief Marketing Officer Mirae Asset Global Investments #### [Previous ASEAN IM - Social Media Strategy and Engagement](https://www.peregrinecommunications.com/case-studies/asean-im-social-media-strategy-and-engagement) #### [Next EI Sturdza - Media Planning and Buying](https://www.peregrinecommunications.com/case-studies/ei-sturdza-media-planning-and-buying) ### Similar Content [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. All rights reserved. This material is for personal use only. #### Connect with us - - - - - ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "EC1V 0DR", "streetAddress" : "19-20 Great Sutton Street" }, "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "GB", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+44 20 3178 6868" }, { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+1 917 970 8842" } ], "description" : "Peregrine Communications is an award-winning marketing, design and communications agency focused on the asset management and financial services sector.", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Anthony Payne", "worksFor" : { "@id" : "https://www.peregrinecommunications.com/#organization" } }, "foundingDate" : "2003", "foundingLocation" : { "@type" : "Place", "name" : "London, United Kingdom" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Strategic Positioning" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Branding" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } } ], "name" : "Marketing & Communications Services" }, "image" : "https://www.peregrinecommunications.com/hubfs/site/img/culture/peregrine-communications-london.jpg", "knowsAbout" : [ "Asset Management Marketing", "Financial Services Marketing", "Investment Management PR", "Brand Strategy for Financial Firms", "Digital Marketing for Asset Managers", "Corporate Communications for Financial Services" ], "logo" : "https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo-main.svg", "name" : "Peregrine Communications", "sameAs" : [ "https://www.linkedin.com/company/peregrine-communications", "https://x.com/PeregrineComms" ], "url" : "https://www.peregrinecommunications.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#website", "@type" : "WebSite", "name" : "Peregrine Communications", "publisher" : { "@id" : "https://www.peregrinecommunications.com/#organization" }, "url" : "https://www.peregrinecommunications.com/" } ```