Mirae Asset Management, the largest Asia-based investor in emerging market equities, looked to build its brand in the UK and Europe and raise assets for its core SICAV range.
Peregrine developed an international media campaign to raise the profile of key figures and this was supported by an advertising campaign in key financial titles.
Mirae Asset Global Investments
Objectives
To establish the brand presence of Mirae Asset Global Investments, the largest Asia-based investor in emerging market equities, in the UK and Europe.
To build understanding and acceptance of Mirae Asset’s fund strategies amongst key target investors and to successfully support the raising of assets for Mirae Asset’s core SICAV range.
Results
Following Peregrine’s marketing communications, AUM grew from $150mn to $1.75bn in 14 months.
Mirae Asset’s core SICAV range total AUM grew from $150mn to $1.75bn in 14 months. During this time, Mirae Asset also became a recognised brand and a leading voice in the emerging market equities space in the UK and Europe.
