Mirae Asset Global Investments – Video

Mirae Asset Management, the largest Asia-based investor in emerging market equities, looked to build its brand in UK and Europe and raise assets for its core SICAV range.

Peregrine were engaged to develop a media strategy to ensure strong corporate and product messaging and this included the design of market-specific websites and a series of videos around the ‘We Live Our Investments’ theme.

Mirae Asset Global Investments

Objectives

Peregrine Communications were commissioned by Mirae Asset Global Investments to produce a series of videos for their ‘We live our investments’ campaign.

The interviews with members of the Hong Kong team described their personal experiences of living and working in Asia and the impact this has on their investing approach.

Key Activities

Peregrine worked with Mirae’s Analyst team on messaging and scripting their talks on their personalised subjects.

Once the messaging was shaped into a script to appeal to Mirae’s audience, our in-house design team created graphics and a storyboard to support and complement the message.

We maintained the graphic style in line with Mirae’s brand guidelines and previous videos created for their website and Youtube channel.

Peregrine also incorporated music, along with the audio into the video to create a more dynamic and engaging media. The final video was supplied in HD resolution.

Results

The video series highlighted Mirae’s approach to local investing based on their on-the-ground knowledge of the markets.

Peregrine received great feedback and created a successful series for Mirae. The team thoroughly enjoyed the experience of working with the Mirae team on a logistically challenging project.

Testimonial
Testimonial

“The relationship we have with Peregrine has been crucial in formulating and delivering a thorough marketing and PR plan which truly reflects our characteristics and strengths as a firm. They are extremely thoughtful and diligent, taking time to really get to know the essence of Mirae Asset and what makes us tick – this sets them apart from their peer group and allows us to consider them a partner, tied to the overall future success of our business. Additionally, their high standing within their field has enabled us, as an overseas-based asset manager, to have access to the highest levels of the media world, enabling us to build our presence in the European marketplace quickly and professionally.”

Ashley Dale
Chief Marketing Officer
Mirae Asset Global Investments