OCSiAl is an international technology firm with operations in USA, UK, Germany, Russia, South Korea and headquarters in Luxembourg.
OcSiAl
Objectives
Launch OCSiAl’s corporate brand and product (TUBALL) in Europe and the US, as the leading manufacturer of single walled carbon nanotubes and experts in combined chemistry and physics.
Establish a media relations program with science trade, materials trade and mainstream press.
Establish social media content pipeline and manage social media accounts for the launch.
Results:
Turnout was extremely impressive (60 out of 70 people attended).
Launch event received complimentary feedback from industry guests, and successfully established OCSiAl’s profile amongst key industry players, such as the following:
- Rolls-Royce
- European Bank for Reconstruction and Development
- PwC
- Cambridge Nanotherm
Attended and covered the event:
- Bloomberg BusinessWeek
- Reuters
- Market Watch
- World News Network
- FinanzNachrichten
- AZoNano
- Nanodaily
- The Chemical Engineer
- Nanotechnology Now
- Nanodaily
