Penso Advisors, the global macro manager and advisory boutique, commissioned Peregrine to design and develop a website to launch the firm.
Peregrine’s in-house design and development team ensured that the website actively reflected the Penso brand and communicated key messages across all platforms and devices.
Penso Advisors
Objectives
Peregrine were tasked with developing a website for a new global macro manager and advisory boutique specialising in derivatives structuring and trading, high convexity strategies and systemic risk management.
Strategy
We started with the logo and developed a number of initial concepts on how the website could be visualised. The chosen design route focussed on Joseph Penso de La Vega, the author of ‘Confusion de Confusiones,’ the first known book that describes sophisticated financial derivatives and one the Financial Times’ ten best books on financial markets.
The site map was developed in conjunction with Penso and the messaging focussed on the heritage of the firm’s principals and their track records.
The site utilised a WordPress content management system to allow Penso to update the site as required.
Results
The client were very pleased with the design and usability of the site and the theme was utilised in subsequent marketing materials.
The site launch was supported by a communications campaign focussing on systematic risk.
