As an existing media relations partner, Signet appointed Peregrine to organise a launch event for its new fixed income fund of funds platform, the ‘Signet Series’.
Objectives
The objective was to launch the new product to a highly targeted group of institutional investors in a way that would engage, and resonate with, the audience.
Key Activities
Peregrine organised a breakfast seminar event at the Institute of Directors on Pall Mall, taking care of all organisational issues. The presentation was scripted and rehearsed with Peregrine to ensure key messages were incorporated. In addition the Peregrine design team created attractive and easy to follow PowerPoint presentations to supplement the speeches, as well as a short introductory animation. Finally, the event was professionally filmed, with supplementary interviews conducted after the event.
Results
The event was very well attended by key industry professionals. Speeches were well delivered, punchy and to the point, with attractive and easy to follow visual cues. The post presentation networking event was well attended, with Signet receiving requests for information on next steps towards investing. The filmed speeches were edited down for use on the Signet website and marketing collateral.
Media Highlights
- Expert commentary piece in The Wall Street Journal.
- Profile article of fund launch in Investment Europe.
- Positive media coverage of fund launch across publications such as: Opalesque, Wealth Briefing, Absolute UCITS, EuroWeek, HFM Week, EU Bankers, Institutional Money and The Wealth Net.
Design Highlights
The Signet Series Outline Agenda:
The Signet Series branded Powerpoint presentations:
The Signet Series Mini Website:
The mini site was created to promote and provide information about the Signet Series to attendees. The website was developed and built in two stages:
Stage 1 contained relevant 'downloadable' information on the Signet Series.
For Stage 2, a branded email was sent to the attendees within a week of the event, showcasing the video presentations of all key speakers at the event.
Photographs of The Signet Series Launch Event:
