State Bank of India UK – Social Media

SBI UK commissioned Peregrine to plan and execute a social media strategy that would drastically increase the size of their Twitter/LinkedIn following and the level of engagement they received on social media.

Objectives

  • To ensure that SBI UK’s Twitter/LinkedIn page reflected the company’s brand identity.
  • To build a following of customers and potential customers on Twitter, and engage with this audience by answering queries and making sure customers felt listened to.
  • To create content that promotes SBI UK’s products and services.

Strategy

Peregrine dedicated some time each day to identifying relevant accounts and connecting with those accounts in order to grow SBI UK’s audience organically.

Social media icons were put on SBI UK’s website to drive their customer base through to their Twitter and LinkedIn pages.

Each month Peregrine ran a number of advertising campaigns on Twitter targeting SBI UK’s potential customers, and encouraging them to follow the account.

Specialised digital Ad campaigns were run on Google, Twitter and LinkedIn to promote SBI UK’s new banking app.

Peregrine created content that would be useful and informative for SBI UK’s customers, so that they would appreciate the value of following the account.

This content was posted consistently to keep followers interested, and to make sure SBI UK was seen to be actively engaged with their customer base online.

 

Results

SBI UK’s content went from daily updates about rates to specially made banners and gifs, raffles, product promotions and event posts.

SBI UK was able to support the Asian community on Twitter by promoting events at The Bhavan Centre, raffling tickets to see top Asian artists perform and by promoting The Asian Achievers Awards.

All customer queries were responded to quickly and politely.

1.1M
Before taking over the account, in February 2017, SBI UK’s posts had 4,264 impressions (views), and in March 2020, three years after after Peregrine took over, SBI UK’s posts had 1.1M impressions. An increase of 25,697%.

 

4,362
In February 2017 SBI UK had 384 profile visits, and in March 2020 the account had 4,362 profile visits. An increase of 1,036%.

 

5,106
Peregrine has gained 5K+ followers across social media since running SBI UK’s accounts. An increase of 33,940%.