State Bank of India UK – Social Media
SBI UK commissioned Peregrine to plan and execute a social media strategy that would drastically increase the size of their Twitter following within a seven-month period.
- To ensure that SBI UK’s Twitter page reflected the company’s brand identity.
- To build a following of customers and potential customers on Twitter, and engage with this audience by answering queries and making sure customers felt listened to.
- To create content that promotes SBI UK’s products and services.
Peregrine dedicated some time each day to identifying relevant accounts and connecting with those accounts in order to grow SBI UK’s audience organically.
Social media icons were put on SBI UK’s website to drive their customer base through to their Twitter page.
Each month Peregrine ran a number of advertising campaigns on Twitter targeting SBI UK’s potential customers, and encouraging them to follow the account.
Peregrine created content that would be useful and informative for SBI UK’s customers, so that they would appreciate the value of following the account.
This content was posted consistently to keep followers interested, and to make sure SBI UK was seen to be actively engaged with their customer base online.
SBI UK’s content went from daily updates about rates to specially made banners and gifs, raffles, product promotions and event posts.
All customer queries were responded to quickly and politely.