We launched our ESG Report in 2019 to help asset managers navigate the difficult challenge of finding areas of the conversation that they could own and discuss with authority. Three years on this challenge is no less pertinent.
of the 100 themes assessed in this year’s report are “over-indexed” by the market with more content than there is organic demand for content on these topics.
topped this year’s Peregrine ranking of ESG communications effectiveness, closely followed by Robeco and Schroders.
of the top 10 firms as ranked by communications effectiveness, grew their contextual ESG Brand Awareness significantly in the last 12 months.
To help marketers decide which themes to build campaigns around, we created a framework to isolate which themes or topics represent 'White Space' areas where there is both demonstrable organic demand and room to build genuine category authority around these topics.
As the Covid-19 pandemic raised interest in sustainability and the COP26 summit highlighted action to address the climate crisis, it is no surprise that the White Space framework should show significant demand for content addressing both themes. Other areas demonstrating significant interest include resilience, Sustainable Development Goals, and ESG.
Pandemics | -5 |
Resilience | -5 |
SDGs | -5 |
COP | -4 |
ESG | -4 |
Sustainable development | -4 |
Ethical Investing | -1 |
Materiality | -1 |
Energy Investing | 0 |
Environmental Investing | 0 |
Thematic Investment | 0 |
UN PRI | 0 |
ESG Integration | 1 |
ESG Criteria | 2 |
ESG Data | 2 |
ESG Performance | 2 |
Sustainability | 2 |
Decarbonisation | 3 |
Responsible Investment | 3 |
Sustainable Investing | 3 |
ESG Demand | 4 |
Impact | 5 |
Innovation | 5 |
Net-Zero | 5 |
Despite rising concern over the world's dependence on fossil fuels, our analysis shows that renewable energy solutions are often overlooked, with several themes offering opportunities for asset managers to own. These ranged from solar, tidal, and hydroelectric power to green hydrogen, while demand for content around fossil fuels continues to persist.
Fossil Fuel | -4 |
Hydrogen | -4 |
Solar Power | -3 |
Hydroelectric Power | -2 |
Tidal Power | -1 |
Alternative Energy | 1 |
Battery Storage | 2 |
Carbon Neutrality | 3 |
Wind Power | 3 |
Coal | 4 |
energy transition | 4 |
Emissions | 5 |
Energy | 5 |
Oil and Gas | 5 |
Renewables | 5 |
Even though asset managers are becoming gradually more sophisticated in their responses to climate change, there remains significant demand for firms to communicate how their commitments and activities relate to nature. White Space themes included biodiversity, deforestation, flooding, soil erosion, and pollution.
Flooding | -5 |
Mining | -5 |
Nature | -5 |
Recycling | -5 |
Biodiversity | -4 |
Deforestation | -4 |
Pollution | -4 |
Soil Erosion | -4 |
Vertical Farming | -3 |
Blue Economy | -2 |
Sea-level rise | -2 |
Sustainable Agriculture | -2 |
Nature-based solutions | -1 |
Water Security | -1 |
Greenhouse Gas | 0 |
Carbon Capture | 2 |
Climate risks | 2 |
Extreme Weather | 3 |
Climate Change | 4 |
Environmental | 4 |
Reforestation | 4 |
2021 created a sense of urgency for asset managers to communicate the positive impact of their investments to climate-related targets. Chief among these were stewardship efforts, divestment, transparency, and SFDR, with greenwashing remaining a key area of interest considering several prominent scandals over the past 12 months.
Corruption | -3 |
Divestment | -3 |
Greenwashing | -3 |
Stewardship | -3 |
Transparency | -2 |
ESG Reporting | -1 |
SFDR | -1 |
Active Engagement | 0 |
Green Taxonomy | 0 |
Sin stocks | 0 |
Active Ownership | 1 |
ESG Marketing | 3 |
Supply-chain transparency | 3 |
Screening | 4 |
Voting rights | 4 |
Governance | 5 |
The area of the ESG conversation that asset managers have most effectively mastered is in communicating around their investment products. As a result, it comes as no surprise that this is the most saturated area of the ESG media landscape. Despite that, a handful of products are under-indexed including ESG ETFs, carbon offsets and carbon credits.
Carbon Credits | -2 |
Carbon Offset | -1 |
ESG ETF | -1 |
Blue Bonds | 0 |
Transition bonds | 0 |
Climate Solutions | 1 |
ESG bonds | 1 |
ESG funds | 1 |
Social bonds | 1 |
Sustainability-linked bonds | 1 |
Sustainable Infrastructure | 1 |
ESG Emerging Markets | 2 |
Green Bond | 3 |
Private equity ESG | 3 |
Sustainable Fixed Income | 3 |
Sustainable Equity | 4 |
Previously overlooked in favour of environmental factors, social factors are quickly becoming a critical focus of investors and other stakeholders on how asset managers can influence positive change in the companies they own and within their own firms. Key areas of white space included gender pay-gap and female leadership, as well as microfinance and affordable housing.
Affordable Housing | -2 |
Gender pay-gap | -2 |
Social factors | -2 |
Female Leadership | -1 |
Diversity | 4 |
Human rights | 4 |
Culture | 5 |
Microfinance | -3 |
As the Covid-19 pandemic raised interest in sustainability and the COP26 summit highlighted action to address the climate crisis, it is no surprise that the White Space framework should show significant demand for content addressing both themes. Other areas demonstrating significant interest include resilience, Sustainable Development Goals, and ESG.
Despite rising concern over the world's dependence on fossil fuels, our analysis shows that renewable energy solutions are often overlooked, with several themes offering opportunities for asset managers to own. These ranged from solar, tidal, and hydroelectric power to green hydrogen, while demand for content around fossil fuels continues to persist.
Even though asset managers are becoming gradually more sophisticated in their responses to climate change, there remains significant demand for firms to communicate how their commitments and activities relate to nature. White Space themes included biodiversity, deforestation, flooding, soil erosion, and pollution.
2021 created a sense of urgency for asset managers to communicate the positive impact of their investments to climate-related targets. Chief among these were stewardship efforts, divestment, transparency, and SFDR, with greenwashing remaining a key area of interest considering several prominent scandals over the past 12 months.
The area of the ESG conversation that asset managers have most effectively mastered is in communicating around their investment products. As a result, it comes as no surprise that this is the most saturated area of the ESG media landscape. Despite that, a handful of products are under-indexed including ESG ETFs, carbon offsets and carbon credits.
Previously overlooked in favour of environmental factors, social factors are quickly becoming a critical focus of investors and other stakeholders on how asset managers can influence positive change in the companies they own and within their own firms. Key areas of white space included gender pay-gap and female leadership, as well as microfinance and affordable housing.
Download our report to find out where the "White Space" is and how you can adopt a strategy to build category authority and outperform your competitors.
Please complete the form below, to download our ESG report 2022.
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