The ESG Report 2022

We launched our ESG Report in 2019 to help asset managers navigate the difficult challenge of finding areas of the conversation that they could own and discuss with authority. Three years on this challenge is no less pertinent.

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Over half,
57
%

of the 100 themes assessed in this year’s report are “over-indexed” by the market with more content than there is organic demand for content on these topics.

BNP Paribas AM

topped this year’s Peregrine ranking of ESG communications effectiveness, closely followed by Robeco and Schroders.

70
%

of the top 10 firms as ranked by communications effectiveness, grew their contextual ESG Brand Awareness significantly in the last 12 months.

White Space

To help marketers decide which themes to build campaigns around, we created a framework to isolate which themes or topics represent 'White Space' areas where there is both demonstrable organic demand and room to build genuine category authority around these topics.

Select a cluster below to view which themes represent 'White Space' areas.
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Big Picture

As the Covid-19 pandemic raised interest in sustainability and the COP26 summit highlighted action to address the climate crisis, it is no surprise that the White Space framework should show significant demand for content addressing both themes. Other areas demonstrating significant interest include resilience, Sustainable Development Goals, and ESG.

Under-
indexed
Over-
indexed
Pandemics
Resilience
SDGs
COP
ESG
Sustainable development 
Ethical Investing 
Materiality
Energy Investing 
Environmental Investing 
Thematic Investment
UN PRI
ESG Integration
ESG Criteria
ESG Data
ESG Performance
Sustainability
Decarbonisation
Responsible Investment 
Sustainable Investing 
ESG Demand
Impact 
Innovation
Net-Zero

Energy

Despite rising concern over the world's dependence on fossil fuels, our analysis shows that renewable energy solutions are often overlooked, with several themes offering opportunities for asset managers to own. These ranged from solar, tidal, and hydroelectric power to green hydrogen, while demand for content around fossil fuels continues to persist.

Under-
indexed
Over-
indexed
Fossil Fuel
Hydrogen 
Solar Power
Hydroelectric Power
Tidal Power
Alternative Energy
Battery Storage 
Carbon Neutrality
Wind Power
Coal
energy transition
Emissions
Energy
Oil and Gas
Renewables

Environment

Even though asset managers are becoming gradually more sophisticated in their responses to climate change, there remains significant demand for firms to communicate how their commitments and activities relate to nature. White Space themes included biodiversity, deforestation, flooding, soil erosion, and pollution.

Under-
indexed
Over-
indexed
Flooding
Mining
Nature
Recycling
Biodiversity
Deforestation
Pollution
Soil Erosion
Vertical Farming
Blue Economy 
Sea-level rise
Sustainable Agriculture
Nature-based solutions
Water Security
Greenhouse Gas
Carbon Capture
Climate risks
Extreme Weather
Climate Change
Environmental
Reforestation

Governance

2021 created a sense of urgency for asset managers to communicate the positive impact of their investments to climate-related targets. Chief among these were stewardship efforts, divestment, transparency, and SFDR, with greenwashing remaining a key area of interest considering several prominent scandals over the past 12 months.

Under-
indexed
Over-
indexed
Corruption
Divestment
Greenwashing
Stewardship
Transparency
ESG Reporting
SFDR
Active Engagement 
Green Taxonomy 
Sin stocks
Active Ownership
ESG Marketing
Supply-chain transparency
Screening
Voting rights
Governance

Product

The area of the ESG conversation that asset managers have most effectively mastered is in communicating around their investment products. As a result, it comes as no surprise that this is the most saturated area of the ESG media landscape. Despite that, a handful of products are under-indexed including ESG ETFs, carbon offsets and carbon credits.

Under-
indexed
Over-
indexed
Carbon Credits 
Carbon Offset
ESG ETF
Blue Bonds
Transition bonds
Climate Solutions 
ESG bonds 
ESG funds
Social bonds
Sustainability-linked bonds
Sustainable Infrastructure 
ESG Emerging Markets
Green Bond
Private equity ESG
Sustainable Fixed Income 
Sustainable Equity 

Social

Previously overlooked in favour of environmental factors, social factors are quickly becoming a critical focus of investors and other stakeholders on how asset managers can influence positive change in the companies they own and within their own firms. Key areas of white space included gender pay-gap and female leadership, as well as microfinance and affordable housing.

Under-
indexed
Over-
indexed
Affordable Housing
Gender pay-gap
Social factors
Female Leadership
Diversity
Human rights
Culture
Microfinance
White Space Sectors Diagram
Select a cluster below to view which themes represent 'White Space' areas.

Big Picture

As the Covid-19 pandemic raised interest in sustainability and the COP26 summit highlighted action to address the climate crisis, it is no surprise that the White Space framework should show significant demand for content addressing both themes. Other areas demonstrating significant interest include resilience, Sustainable Development Goals, and ESG.

Energy

Despite rising concern over the world's dependence on fossil fuels, our analysis shows that renewable energy solutions are often overlooked, with several themes offering opportunities for asset managers to own. These ranged from solar, tidal, and hydroelectric power to green hydrogen, while demand for content around fossil fuels continues to persist.

Environment

Even though asset managers are becoming gradually more sophisticated in their responses to climate change, there remains significant demand for firms to communicate how their commitments and activities relate to nature. White Space themes included biodiversity, deforestation, flooding, soil erosion, and pollution.

Governance

2021 created a sense of urgency for asset managers to communicate the positive impact of their investments to climate-related targets. Chief among these were stewardship efforts, divestment, transparency, and SFDR, with greenwashing remaining a key area of interest considering several prominent scandals over the past 12 months.

Product

The area of the ESG conversation that asset managers have most effectively mastered is in communicating around their investment products. As a result, it comes as no surprise that this is the most saturated area of the ESG media landscape. Despite that, a handful of products are under-indexed including ESG ETFs, carbon offsets and carbon credits.

Social

Previously overlooked in favour of environmental factors, social factors are quickly becoming a critical focus of investors and other stakeholders on how asset managers can influence positive change in the companies they own and within their own firms. Key areas of white space included gender pay-gap and female leadership, as well as microfinance and affordable housing.

White Space Big Picture
White Space Energy
White Space Environment
White Space Governance
White Space Product
White Space Social
White Space Diagram Key
ESG Report 2022 Cover Example

Want to know more?

Download our report to find out where the "White Space" is and how you can adopt a strategy to build category authority and outperform your competitors.

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