--- title: 10 Step Guide to Increasing Your Social Media Following description: We explore how financial services can increase their social media following in 10 essential steps. Now is the time to tune up your social media marketing. image: https://www.peregrinecommunications.com/hubfs/build-social-media-following-banner.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/insights) # 10 Step Guide to Increasing Your Social Media Following [Insights](https://www.peregrinecommunications.com/insights) | 5 minute read ### Similar Content - [ Middle Market Private Credit Has Entered Its Reputation Era ](https://www.peregrinecommunications.com/insights/middle-market-private-credit-has-entered-its-reputation-era) - [ Personalization in the Age of AI ](https://www.peregrinecommunications.com/insights/personalization-in-the-age-of-ai) - [ The Attention Advantage ](https://www.peregrinecommunications.com/insights/asset-management-marketing-how-positioning-drives-performance) - [ Hedge Funds Must Win the Narrative in 2026 ](https://www.peregrinecommunications.com/insights/hedge-funds-must-win-the-narrative-in-2026) - [ When Machines Mediate Reputation ](https://www.peregrinecommunications.com/insights/when-machines-mediate-reputation) ![build social media following banner](https://www.peregrinecommunications.com/hubfs/build-social-media-following-banner.jpg) Investors and prospects interact with brands through an ever-growing number of touchpoints, including websites, social networks, video and advertisements. Social media is a key component of a company’s brand image, and is a useful tool for engaging with your target audience online. > “We don’t have a choice on whether we do social media, the question is how well we do it.” > Erik Qualman Social media is also an important factor when it comes to your Google page one. People rarely scroll past the first page of Google’s search results, and if you can control these results by having your website, digital adverts and social media channels appear here, it is hugely beneficial for your brand identity. You might be wondering: How do I do this? This article will explore how you can increase your social media following with 10 Essential Steps. Now is the time to tune up your social media marketing. ## 1. Create your own content ![build social media following own content](https://www.peregrinecommunications.com/hs-fs/hubfs/build-social-media-following-own-content.jpg?width=1024&name=build-social-media-following-own-content.jpg) It is crucial that you create your own content to post across your social media platforms. People will want to follow you because your insights and thought leadership are unique, and add value to their feed. **In social media, engaging content really is king**. > It is crucial that you create your own content to post across your social media platforms. Hosting content on your website, and promoting it on social media is also a great way of driving traffic to your site and boosting the SEO of your social media platforms and your website. ## 2. Visuals ![build social media following visuals](https://www.peregrinecommunications.com/hs-fs/hubfs/build-social-media-following-visuals.jpg?width=1024&name=build-social-media-following-visuals.jpg) Your content needs to be supported by eye catching visuals such as gifs, videos and banners. Most people scroll through their feeds very quickly and unless your content has a visual element, it will most likely be overlooked, and you will lose out on followers. > Most people scroll through their feeds very quickly and unless your content has a visual element, it will most likely be overlooked The visuals on your social media platforms should be consistent with your website, so that your brand’s image is reinforced. Our **analytics show that videos and gifs are the best way** of engaging your audience. ## 3. Handles and hashtags ![build social media following hashtag](https://www.peregrinecommunications.com/hs-fs/hubfs/build-social-media-following-hashtag.jpg?width=1024&name=build-social-media-following-hashtag.jpg) By using hashtags, you put your content in front of a wider audience and bring more people to your profile page and website. Just don’t go overboard and include 15 hashtags that become increasingly less relevant, as people tend to find that off-putting. If you include the handles of accounts you want to engage with in posts relevant to the person, you will show up in their notifications, greatly increasing the chance that they will follow you. ## 4. Social media icons Put social media icons on your website that link to your social media platforms. **This is a great way to build an organic following** of potential clients. It’s also a good idea to put social media icons in your email signatures and newsletters. Don’t forget to put the URL of your website in your social media profiles, as this also works in reverse, and is another great way to drive traffic to your site. ## 5. Be consistent ![build social media following consistency](https://www.peregrinecommunications.com/hs-fs/hubfs/build-social-media-following-consistency.jpg?width=1024&name=build-social-media-following-consistency.jpg) **Consistency is key**. To keep followers interested and gain new followers, they need to see that you are posting content regularly. Putting the time and effort in everyday will yield good results. > To keep followers interested and gain new followers, they need to see that you are posting content regularly. You also want to make sure that your content is consistent across all your social media platforms and your website, so that wherever someone comes across your content the same brand message is supported. ## 6. Community building ![build social media following community](https://www.peregrinecommunications.com/hs-fs/hubfs/build-social-media-following-community.jpg?width=1024&name=build-social-media-following-community.jpg) Community building is one of the most important aspects of building a following. **Every day you should dedicate some time to identifying relevant accounts and connecting with those accounts**. This is a great way of growing your audience organically. This is another case in which consistency is extremely valuable. ## 7. Paid for campaigns Alongside your organic community building, it’s a good idea to take advantage of the numerous paid for campaigns you can run on Twitter, Facebook, LinkedIn and Instagram. **These campaigns can rapidly increase your following**, put your content in front of your target audience, as well drive engagement, video views and click throughs to your website. ## 8. Engage ![build social media following engagement](https://www.peregrinecommunications.com/hs-fs/hubfs/build-social-media-following-engagement.jpg?width=1024&name=build-social-media-following-engagement.jpg) Engage with your audience by liking, sharing and replying to your followers and potential follower’s messages and posts. Social media **is not just a way to push your content out, it’s also a way to interact** with clients and potential clients and listen to what they want. > Social media **is not just a way to push your content out, it’s also a way to interact** with clients and potential clients and listen to what they want. This is the best way to keep your followers and the more you engage with other people’s posts, the more you will show up in their notifications, and the greater the chance that they will follow you. ## 9. Influencers ![build social media following influencers](https://www.peregrinecommunications.com/hs-fs/hubfs/build-social-media-following-influencers.jpg?width=1024&name=build-social-media-following-influencers.jpg) The most important people to engage with are influencers (individuals that have influence over potential clients). By commenting on their posts, sharing their tweets, and engaging them in conversation online, they are bound to see your content, and if they see you enough they may follow you and share your content back, which means you will have gained huge exposure. **In one instance, an influencer retweeted one of our client’s Twitter posts, which was promoting a YouTube video. This simple retweet led to a gain of over 160,000 views (and counting).**   # 10. Analytics Be sure to **carefully track the performance of various posts and campaigns**, as this will enable to you learn which of your efforts on social media are most effective. You can then improve your strategy and focus on activities that help you achieve your social media goals. Tools like Hubspot and Hootsuite are very useful in this respect, but if you don’t want to go as in depth as that, social media platforms have their own analytics tools you can use.   # Conclusion > Peregrine are experts at implementing this fully integrated approach. Peregrine are experts at implementing this fully integrated approach, and offer a bespoke service called *Peregrine Social*. Our comms team can write you excellent content, our design team can create everything from gifs to animations to support your content, and our in-house social media experts will do the rest. On a day to day basis Peregrine will manage your community building, posting and campaigns to ensure your company’s image is consistent and memorable across all your digital channels.   - - - - - [mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/insights/build-social-media-following&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/insights/build-social-media-following&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/insights/build-social-media-following&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/insights/build-social-media-following&utm_medium=social&utm_source=email) #### [Previous 3 Tips for Successfully Marketing Financial Services](https://www.peregrinecommunications.com/insights/marketing-financial-services) #### [Next 5 Key Steps For The Perfect Investment Pitch](https://www.peregrinecommunications.com/insights/perfect-investment-pitch) ### Similar Content [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. All rights reserved. This material is for personal use only. #### Connect with us - - - - - ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "EC1V 0DR", "streetAddress" : "19-20 Great Sutton Street" }, "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "GB", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+44 20 3178 6868" }, { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+1 917 970 8842" } ], "description" : "Peregrine Communications is an award-winning marketing, design and communications agency focused on the asset management and financial services sector.", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Anthony Payne", "worksFor" : { "@id" : "https://www.peregrinecommunications.com/#organization" } }, "foundingDate" : "2003", "foundingLocation" : { "@type" : "Place", "name" : "London, United Kingdom" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Strategic Positioning" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Branding" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } } ], "name" : "Marketing & Communications Services" }, "image" : "https://www.peregrinecommunications.com/hubfs/site/img/culture/peregrine-communications-london.jpg", "knowsAbout" : [ "Asset Management Marketing", "Financial Services Marketing", "Investment Management PR", "Brand Strategy for Financial Firms", "Digital Marketing for Asset Managers", "Corporate Communications for Financial Services" ], "logo" : "https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo-main.svg", "name" : "Peregrine Communications", "sameAs" : [ "https://www.linkedin.com/company/peregrine-communications", "https://x.com/PeregrineComms" ], "url" : "https://www.peregrinecommunications.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#website", "@type" : "WebSite", "name" : "Peregrine Communications", "publisher" : { "@id" : "https://www.peregrinecommunications.com/#organization" }, "url" : "https://www.peregrinecommunications.com/" } ```