Asset managers are undervaluing the power of video
Despite a proven track record in increasing audience engagement, video is an underutilised resource by asset managers globally, according to research conducted by Peregrine.
Peregrine’s report, ‘Online but off-message? Digital presence and content marketing in the asset management industry’, looked into the digital presence of 100 leading asset managers.
Amongst the firms studied, video content hosted both on websites and on YouTube attracted the highest form of audience engagement at 58%, yet less than one in ten companies (9%) took advantage of this.
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