Cameron Penny joins Peregrine
Peregrine has hired Cameron Penny, who was most recently Communications and Engagement Manager for the Bank of England.
Cameron joins Peregrine as a Director. Before joining the central bank he was Head of Financial Services at Hanover Communications where he provided communications, thought leadership and government affairs counsel for a number of clients in retail and wholesale banking and insurance in addition to being seconded to the FSCS. Prior to this he was an Account Director for a communications agency where he served clients including AXA, comparethemarket.com and Bank of America.
“The age of siloed communications and messaging is coming to an end. Firms are looking for advisers who understand this and can think in a holistic way”
Anthony Payne, CEO of Peregrine Communications, said: “As the messaging needs of businesses become more complex the need for people with experience of a broad range of communications disciplines keeps growing. Cameron’s skillset and knowledge of the financial services industry will serve our clients well and adds to the talent within the Peregrine team.”
Cameron Penny, Director, Peregrine Communications, added: “The age of siloed communications and messaging is coming to an end. Firms are looking for advisers who understand this and can think in a holistic way about how to shape a coherent voice across a range of channels. It’s incredibly motivating to join a team that embraces this way of working, and I look forward to supporting our growing list of clients.”
Peregrine focuses on providing international integrated marketing communications solutions alongside traditional PR, delivering the entire communications mix, with particular expertise in the financial services sector.