Knowledge Hub

For much of the last decade, the middle market private credit story was relatively straightforward. As traditional banks retreated from lending following the global financial crisis, private credit firms stepped in to fill the gap: offering speed, flexibility, and certainty of execution. The asset class grew rapidly, fueled by sponsor-backed deal flow and institutional investors searching for yield and diversification.

How personalization is reshaping the way investment managers market themselves. Attention could be considered the most precious, finite resource of the digital age. Our Netflix, Amazon, LinkedIn, and Spotify algorithms get us, and are getting better at feeding us content that we like, keeping our attention. The success of these platforms is largely due to personalization.

Asset management marketing: how positioning drives performance. It’s becoming harder to command attention. Audiences are expensive to reach, sceptical and time poor.