Behind the Brand – Anthony Payne talks to HedgeBrunch
HedgeBrunch interviewed Anthony Payne, CEO on how to build a hedge fund brand.
In the video, Anthony talks about how Peregrine can help hedge funds to create a better interface with the media or to better communicate with their staff.
“It’s a combination of art and science, on the art side, because we are specialists we can help clients message effectively, to tell their investment story effectively, and help clients turn this into visual supports, such as websites, branding, or marketing pitchbooks. On the science side there are analytics, every part of what we do is measurable.”