Peregrine hires Nic Brady

Nic Brady has joined Peregrine as Digital Marketing Manager from Legal & General Investment Management (‘LGIM’).

Nic brings more than ten years of specialist experience in financial services marketing, across insurance, pensions and investment products, most recently at LGIM where she was responsible for multi-channel digital investment communications to advisers and wealth managers.  She led on developing LGIM’s paid and organic social media strategy on Twitter and LinkedIn to grow their followings and increase engagement among their peers with regular posting and varied content.

She also executed their flagship 2018 Active Ownership campaign which compared to 2017 saw a nearly 250% increase in campaign page views, an over 3,000% increase in video views across all channels and an increase of 13% in LGIM’s share of voice compared to peers on Twitter.

The experience Nic brings from building LGIM’s IMC capability is fantastic, and is an important asset to our clients.

Anthony Payne, CEO of Peregrine Communications, said: “As clients seek to realise and deploy the full power of integrated marketing communications we continue to develop our diagnostic, strategic and execution capabilities. The experience Nic brings from building LGIM’s IMC capability is fantastic, and is an important asset to our clients.”

She will work with clients to develop digital strategies to increase brand awareness and engagement with online audiences.

Peregrine provides integrated marketing communications solutions with particular expertise in the asset management sector. Peregrine recently won HFMWeek’s 2018 Best Marketing and Communications Consultancy Award for the tenth year running shortly after being selected as the Best Global Marketing Communications Firm for the eighth year in the 2018 Hedge Fund Journal Awards.

 

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