How to win category authority
It has never been more crucial for a firm’s core proposition, its capabilities and USPs to stand out. This means ensuring that you can identify areas of ‘white space’ where your firm can really own the conversation.
However, identifying the topics and themes that your firm is best placed to own can be difficult.
In this webinar, we introduced our 5 step methodology to win ‘category authority’, as well as our ‘White Space Framework’, an approach for identifying topics and themes your firm is best placed to own.
Watch the Webinar below:
Download the slides from the presentation here.