RAM Active Investments (RAM AI), a boutique asset manager offering active long-only and alternative strategies, has appointed Peregrine Communications to help build its brand in the United Kingdom, Luxembourg, The Netherlands, Belgium, Denmark, Sweden, Norway and Finland.
Following a competitive pitch, Peregrine Communications was appointed due to the firm’s specialist knowledge and expertise in the asset management sector, and their understanding of different investor types across Europe. The brief includes strategy, messaging, thought leadership, media relations, design and video.
Thomas de Saint-Seine, CEO and Founding Partner at RAM Active Investments, said: “As we are growing our investor base and promoting our profile as an active asset manager, it is critical to have an effective partner executing our marketing communications strategy. Global investors are searching for active-specialist managers, like us, who aim to deliver high risk-adjusted returns, diversification benefits, and liquid products. We entrust Peregrine with the task to convey our value proposition to our investor base.”
Anthony Payne, Chief Executive, Peregrine Communications, said: “We are very excited to be selected by RAM AI to cover their integrated marketing communications strategy in the UK, Nordics, and Benelux. Our expertise working with alternative, systematic and traditional asset managers will be an advantage when promoting RAM’s brand. We are working hard to carve out a new space among European asset managers for RAM AI’s unique strategies and disciplined approach; two factors that have been critical to RAM’s success to date.”
Featured in:
PR Week, 11th April 2017.
Gorkana, 12th April 2017.