Professional services firms can have a hard time differentiating what’s unique about their offering.
Too often it is difficult to get beyond the initial impression of “service provider”. To do so requires tier 1 storytelling and cut through in national and trade media. And this requires an agency partnership with a deep understanding of how to make your data, stories and content relevant to the audiences that matter.
Peregrine advises asset managers on their strategic communications. Everything we do is done with the aim of building, evolving or protecting your brand through high impact comunication.
Whether your firm’s strategic imperatives require you to build brand awareness, protect and evolve your reputation, shift perceptions or reach new audiences around the world, media relations is one of the single most important levers to affect your standing in the court of public opinion.
Our in-house team of designers and developers are experts in using mixed mediums and data visualization to educate and engage your audiences. Whether via your digital channels or supporting your in-person interactions, thoughtfully deployed creativity can help you reach investors and other stakeholders in increasingly powerful ways.
While traditional media will always be critical, digital channels present an unparalleled opportunity to reach audiences you care about directly. Whether the audience in question is talent or institutional investors, we can now reach them directly with content that shows them why your firm is unique.
Peregrine’s Global 100 Report provides a quantitative and qualitative window into how well the top 100 asset management firms in the world, measured by assets under management (AUM), perform in their integrated marketing and communications(IMC) activities.
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