Peregrine’s specialist practice creates compelling stories for brand leaders or disruptive challengers in the asset management and wider financial services space. Through running highly effective asset management and financial services marketing campaigns, our experts create financial brands that standout in an often crowded sector.
Peregrine was briefed to develop a series of corporate messages for EI Sturdza that were then used to as the basis of a communications strategy to raise the bank’s profile, particularly amongst European investors.
Beginning with the corporate identity, Peregrine were tasked with a total redesign and video production. Central to the project was the need to incorporate the principles of Feng Shui – a key element to appealing to their audience.
To launch to market with a positive and attractive brand proposition, addressing how the firm is truly differentiated from its competitor landscape, while also educating investors on its approach to managing their money; a prerequisite for many investors today.
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