Peregrine’s specialist practice creates compelling stories for brand leaders or disruptive challengers in the asset management and wider financial services space. Through running highly effective asset management and financial services marketing campaigns, our experts create financial brands that standout in an often crowded sector.
Peregrine was briefed to develop a series of corporate messages for EI Sturdza that were then used to as the basis of a communications strategy to raise the bank’s profile, particularly amongst European investors.
Beginning with the corporate identity, Peregrine were tasked with a total redesign and video production. Central to the project was the need to incorporate the principles of Feng Shui – a key element to appealing to their audience.
To launch to market with a positive and attractive brand proposition, addressing how the firm is truly differentiated from its competitor landscape, while also educating investors on its approach to managing their money; a prerequisite for many investors today.
“We have been working with the Peregrine team since early 2014 and have made significant progress in terms of brand identification and development in this time. Their asset management expertise combined with creative thinking have helped us to refine our firm’s messaging to investors via multiple channels. Through these activities, Peregrine have very ably helped us raise our brand image and presence in Europe. The support of the team has been a major asset to EI Sturdza over the past two years!”