Peregrine’s specialists are experts at working with the media to ensure our clients’ objectives, positioning and USPs are communicated to their target audiences.
We develop story angles based around themes which appeal to individual journalists and their editors and ensure a targeted approach which delivers best results for our clients. Any given media campaign may contain a number of different story ideas, as well as opportunities driven by the national news agenda, and by special supplements, surveys and features. Techniques include exclusive or semi-exclusive meetings and interviews, press releases, contributed articles, research ideas, case studies and events.
We start by working with our clients to develop a detailed set of messages and supporting materials, including a press profile which clearly positions our client company in the context of the market in which it sits.
We then conduct a thorough media audit to verify opportunities, contacts, and possible themes and opportunities. We work with our clients to identify all possible media opportunities within the context of our client’s overall marketing plan.