We believe that all good communications campaigns start with solid messaging that forms your eventual corporate narrative, providing the foundations for all communications activity going forward.
At Peregrine we don’t believe that there are short cuts to identifying these messages – we enjoy getting under the skin of the business, helping clients to articulate what they say about their business, and how they differentiate themselves from their competitors.
Peregrine was briefed to develop a series of corporate messages for EI Sturdza that were then used to as the basis of a communications strategy to raise the bank’s profile, particularly amongst European investors.
Mirae Asset Management, the largest Asia-based investor in emerging market equities, looked to build its brand in UK and Europe and raise assets for its core SICAV range.
“The relationship we have with Peregrine has been crucial in formulating and delivering a thorough marketing and PR plan which truly reflects our characteristics and strengths as a firm. They are extremely thoughtful and diligent, taking time to really get to know the essence of Mirae Asset and what makes us tick – this sets them apart from their peer group and allows us to consider them a partner, tied to the overall future success of our business. Additionally, their high standing within their field has enabled us, as an overseas-based asset manager, to have access to the highest levels of the media world, enabling us to build our presence in the European marketplace quickly and professionally.”