The Association of the Luxembourg Fund Industry (ALFI) has recently appointed Peregrine Communications to work on a cross Atlantic brief to build on its brand in the UK and US.
This is a fully integrated marketing communications brief, which will focus on positioning ALFI as the key European jurisdiction for investment funds in sustainable finance and alternative asset classes. Peregrine will highlight the wealth of expertise the Luxembourg fund industry has, as well as its comprehensive toolbox. Furthermore, pensions will be a growing area of importance going forward with the introduction of the Pan-European Personal Pension Product (PEPP).